Why Bluejay Stands Out

Bluejay’s mission is straightforward: build beautiful, intuitive, and high-quality e-bikes that get more people riding.
Founder Jen Cohen Bogan created the brand after failing to find an e-bike that looked premium and rode like one. Bluejay’s story is rooted in merging design with real practicality.

Across the lineup, Bluejay bikes feature:

• Paint-matched fenders and racks
• Integrated lighting
• Comfort-first geometry
• Clean, simple controls

Every model feels turnkey from day one.
Bluejay also backs its bikes with a 2-year warranty (bike + electricals) and a 30-day return policy.

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How Bluejay Bikes Actually Ride

(Model Highlights)

Premiere Edition (Step-Through City Bike)

The signature Bluejay: upright, comfortable, elegant.

Professional reviewers describe it as:

• “An elegant electric city bike”
• Powered by a Bafang M400 mid-drive (350W, up to 80 Nm)
• Equipped with hydraulic discs, shift detection, and quality drivetrain parts
• Quiet and composed, with excellent lighting and useful cargo racks

Range: ~25–50 miles, depending on assist level.

Real-world feel:
A premium-feeling city bike that just happens to be electric—calm, quiet, predictable, and confidence-inspiring at Class-1 speeds.

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Bluejay Sport (Diamond Frame, Faster & More Capable)

For riders who want a traditional top tube and more speed.

Reviewers highlight:

• “Readily accessible speed”
• Confident all-terrain handling
• Class-3 assist with a lively mid-drive
• High-quality components and responsive pedaling
• Strong braking and predictable power

Real-world feel:
Lively, energetic, and ready for fast commuting or weekend rides without sacrificing comfort.

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Premiere Lite (Streamlined Step-Through)

Keeps the vintage look and comfort but trims the package to the essentials.

• Class-1
• Up to ~50 miles of range
• Comfortable balloon tires
• Low step-through
• Lightweight and visually clean

Reviewers note: “Stylish and sportier than expected.”

Real-world feel:
Easygoing, elegant, and pleasantly efficient for errands and everyday cruising.

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WILD Series (Kids)

A rare offering: true pedal-assist e-bikes designed just for kids, with capped top speeds and appropriate sizing.

Highlights:

• Purpose-built geometry
• Lower peak speeds for safety
• Real climbing assistance
• Multiple sizes for growing riders

Real-world feel:
Perfect for family rides, bike-path loops, and building confidence safely.

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Ride Feel, Components & Details That Matter

Natural, bike-like assist

Bluejay’s mid-drive tuning (especially on Premiere & Sport) delivers smooth, intuitive power.
Riders praise the immediate-but-not-jerky response.

Confident stopping

Hydraulic disc brakes across the lineup provide strong, consistent braking in all conditions.

Useful racks & lighting

Paint-matched racks aren’t decorative—they’re actually rated for real cargo.
Lights are integrated and oriented to point exactly where you steer.

Weights & fit

Bluejay clearly publishes weights and sizing (e.g., Premiere Lite ~50 lb, Sport ~56 lb), making it easy to pick the right size.

Curated accessories

Baskets, bags, helmets, and color-matched accessories make personalization straightforward.

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Company Experience: Service, Support & Shopping

Bluejay’s buying experience is unusually transparent:

• 24-month warr